Project Overview
NXP is a leading semi-conductor manufacturer, a global tech company that offers a wide range of solutions for an increasingly digital world.
Like many others, NXP were faced with the challenges of 2020/21 where cancelled events and travel restrictions called for new channels of communication.
In response, we designed two online management keynotes leveraging the power of mixed reality virtual production. Unboxing NXP Live 2021 and NXP Connects were shot and produced at our Hyperbowl studio in Munich. Generating a high degree of visual consistency and recognition value, both events were staged in the same custom-created digital showroom.
Scope of Work
This format allowed the company to present the brand's tech innovations to a global audience after the cancellation of CES 2021, the industry-defining trade show.
Final Outcome
Set inside the custom-designed NXP digital showroom, CTO Lars Reger gave a 15-minute virtual keynote presentation that replaced a conventional booth tour.
In keeping with the event title "Unboxing", he introduced the main NXP solutions as large-scale, interactive AR cubes that seamlessly integrated 3D demos originally created for web sessions by our partners at Solid Sense.
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