VW AR Shows

Augmented Reality Live Shows for VW

For a series of press conferences that premiered Volkswagen's concept car I.D. Vizzion, we created an augmented-reality narrative to illustrate what is still a vision of the future. And also shows in Beijing for a midsize SUV.

Our AR technology made it possible to show features of the car that are not easily explained: The holographic interaction concept, automated driving and safety features, design highlights and voice recognition. Unlike in a movie, the real car on stage had the lead role in our AR-play, turning the press conference into a theater. With the combined computing power of vvvv & unity and two fully tracked camera systems, we were able to deliver an unprecedented rendering quality and precision.

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Aside from Developing and Designing it is a crucial part of my work at nsynk and press conferences to plan the technical side perfectly in every detail. There are alot of dependencies and contractors interlocked together in one event which is all build within one week. Therefor I use skills that I learned as a UX Designer, the accuracy and perfect understanding of every little part of the whole and to picture it in a graphical way so that everybody understands the connections.